Joji & Diplo - Daylight

What this video is

Released August 6, 2020, during the height of the COVID-19 pandemic, 'Daylight' served as the final pre-release single from Joji's second studio album Nectar (88rising/Columbia Records, September 25, 2020). The collaboration between Joji — a Japanese-Australian artist who rose from internet culture — and Diplo — one of the most commercially dominant EDM producers globally — represented a calculated crossover…

Why it matters

A landmark crossover document in the 88rising catalogue, 'Daylight' demonstrates the label's mid-period strategy of pairing its signature lo-fi indie-electronic aesthetic with high-profile mainstream collaborators. It marks a notable moment in the genre hybridization of SoundCloud-era R&B and…

The director

Munachi Osegbu is a director signed to production company VANDAL, based in Los Angeles. He made his directorial debut in 2019 with Megan Thee Stallion's 'Big Ole Freak,' which Billboard included on their list of the top 100 music videos of the decade. By…