The Get Up Kids-Shatter Your Lungs - The Get Up Kids-Shatter Your Lungs

What this video is

Released in April 2011, this video accompanied The Get Up Kids' comeback single from There Are Rules — their first studio album in seven years, following a 2005 disbandment and 2008–2009 reunion. The band, long considered forefathers of second-wave Midwest emo with contemporaries Braid and The Promise Ring, deliberately pushed into new-wave and post-punk territory on this record, troubling expectations of fans and…

Why it matters

The Get Up Kids are widely credited as architects of second-wave Midwest emo, directly influencing Fall Out Boy, Taking Back Sunday, and The Wonder Years. 'Shatter Your Lungs' and its video document the band's 2011 artistic pivot toward post-punk and new-wave textures, a move that proved divisive…

The director

Adam Rothlein is a music video director, producer, and co-founder of Ghost Atomic Pictures. He developed his filmmaking passion in high school and art school, where managing the college radio station gave him record label contacts that launched his career.…