A Tribe Called Quest - We The People....

What this video is

Released on November 18, 2016 — just days after Donald Trump's election victory — the video arrived as a spontaneous cultural lightning rod. Produced from A Tribe Called Quest's first album in 18 years, it channeled post-election grief and rage into a rallying document. The animated mural of Phife Dawg, who died mid-recording from diabetes complications, transformed the video into simultaneous protest anthem and…

Why it matters

A defining artifact of 2010s political hip-hop, 'We The People....' demonstrates how legacy artists can reassert cultural relevance through formal innovation and precise historical timing. Its use of animated street art to memorialize a deceased member is a landmark technique in the music video…

The director

James Larese is a Los Angeles-based music video and commercial director, and co-founder of multi-platform production company Triggr & Bloom alongside Executive Producer Monica Blackburn. His filmography spans hip-hop, pop, and rock, with notable credits…