Orville Peck - Turn To Hate

What this video is

Released March 20, 2019, two days before Orville Peck's debut LP Pony on Sub Pop / Royal Mountain Records, 'Turn To Hate' arrived at the peak of a renewed critical and popular interest in alt-country and Americana, amplified by Peck's unique identity as a masked, queer-coded cowboy figure. The video's East Los Angeles bar setting — a smoke-filled neon mechanical bull competition — fuses Latinx rodeo culture with…

Why it matters

A landmark entry in the 2010s Neo-Outlaw / Queer Country revival, 'Turn To Hate' demonstrated that country music aesthetics could be queered, masked, and routed through indie-rock distribution (Sub Pop) without sacrificing emotional sincerity. The video codified Orville Peck's visual language —…

The director

Orville Peck is the recording artist and co-director, a South African-born singer-songwriter signed to Sub Pop Records whose debut album Pony was released March 22, 2019. Carlos Santolalla is a Los Angeles-based director and art director with a background in…