Extreme - Kid Ego

What this video is

Released in 1989 as the lead single from Extreme's A&M Records debut, 'Kid Ego' arrived at peak glam metal saturation on MTV. The album was marketed as glam metal, though critics and the band themselves would later characterize their sound as funk-metal, drawing comparisons to Living Colour and Faith No More rather than pure hair-metal peers. The single reached #38 on the Billboard Mainstream Rock chart and…

Why it matters

Represents the transitional moment in American hard rock where glam metal's visual excess was beginning to absorb funk, progressive, and virtuosic shred influences. Extreme's debut, and this video, document a band straddling the late-80s hair-metal paradigm while telegraphing the more ambitious…

The director

Nigel Dick (born 21 March 1953, Catterick, North Yorkshire, England) is a British-American music video director and filmmaker based in Los Angeles. He trained as an architect at the University of Bath before entering the record industry at Stiff Records. He…