Limp Bizkit - Faith

What this video is

Released November 20, 1998, the 'Faith' video arrived at the precise moment nu-metal was cresting into mainstream American pop culture via the Family Values Tour ecosystem. The video's DIY, tour-vérité aesthetic was itself a cultural statement — rejecting the high-gloss production of contemporaneous pop and R&B videos in favor of raw authenticity. The cover song choice was strategically subversive: aggressively…

Why it matters

This video is a foundational artifact of the nu-metal genre's mainstream breakthrough. It represents the first self-directed work of Fred Durst, establishing the band-controlled, anti-glamour visual identity that would define Limp Bizkit's aesthetic through their commercial peak. The subversive…

The director

William Frederick Durst (born August 20, 1970) is an American rapper, singer, songwriter, actor, and filmmaker, best known as the frontman of Limp Bizkit, formed in 1994. A former tattoo artist and Navy veteran from Jacksonville, FL, Durst expanded into…