Limp Bizkit - My Way

What this video is

Released in 2001 as the fourth single from Chocolate Starfish and the Hot Dog Flavored Water, 'My Way' arrived at the commercial peak of nu metal's mainstream penetration. The genre had dominated MTV and radio from 1999–2002, blending hip-hop cadence, heavy guitar riffs, and aggressive masculine bravado. Limp Bizkit were among the genre's most commercially successful acts, and this video's self-deprecating,…

Why it matters

A landmark artifact of nu metal's MTV-era apex, the video exemplifies the genre's paradox: aggressive sonic identity wrapped in self-aware, commercially savvy presentation. Fred Durst directing his own band's video — using meta-humor and theatrical parody — reflects the genre's evolving…

The director

William Frederick Durst (born August 20, 1970) is an American rapper, singer, songwriter, actor, and filmmaker, best known as the frontman of nu metal band Limp Bizkit, formed in 1994. He directed numerous Limp Bizkit music videos throughout the early 2000s…