Lizzo - Good As Hell

What this video is

Released on December 9, 2019, at the apex of Lizzo's commercial breakthrough, this video channels the 'Good As Hell' sleeper-hit revival narrative into a celebration of HBCU culture and Black southern tradition. Originally released in 2016 for the Barbershop: The Next Cut soundtrack without charting, the song re-entered the cultural conversation following Lizzo's 2019 MTV VMA performance and an Ariana Grande remix,…

Why it matters

Represents the 2019 wave of body-positive pop-R&B anthems that centered Black female self-love and communal joy. The video's HBCU setting is historically significant as one of the most high-profile mainstream music video shoots staged at a historically Black university, elevating the Human Jukebox…

The director

Alan Ferguson (born August 5, 1963, Richmond, Virginia) is an American music video director who studied at Howard University. He began his career as a cinematographer on hip-hop and R&B projects circa 1996–1997, working under directors including Hype…