Jery Sandoval - Astronauta

What this video is

Released in 2009 under Machete Music (Universal), 'Astronauta' marks Jery Sandoval's debut as a pop singer after achieving fame as a telenovela actress in Colombia and Mexico. The single emerged during a productive period for Miami-based Latin crossover pop, when Colombian and Caribbean artists were transitioning into electro-influenced dance-pop with English-market ambitions. Sandoval recorded the album 'No puedes…

Why it matters

An early marker of the Colombian actress-to-pop-star crossover pipeline operating through Miami's Latin music industry in the late 2000s. 'Astronauta' fuses electro-pop, dance-pop, and reggaeton-adjacent production within a sci-fi video concept, representing Machete Music's strategy of pairing…

The director

Born in Washington, D.C. and raised in Caracas, Venezuela, Pablo Croce is an internationally recognized music video and commercial director based between Miami, New York, and Los Angeles. He earned one MTV Best Music Video Director Award (2006), one Oye…