Sweeping Promises - Good Living Is Coming for You

What this video is

Released June 28, 2023 ahead of the album drop on June 30, this video arrives during a robust post-punk revival in which lo-fi aesthetics are weaponized as anti-capitalist critique. Sweeping Promises, a Lawrence, Kansas duo, self-record and self-produce, and the video's DIY horror register mirrors the band's refusal of major-label production polish. The infomercial-horror hybrid structure literalizes the album's…

Why it matters

The video crystallizes a specific 2020s post-punk visual grammar: VHS degradation, horror-genre citation, and rapid-cut DIY filmmaking as ideological stance. By fusing the infomercial format with '70s-'80s horror film aesthetics, it functions as a meta-commentary on consumer culture identical in…

The director

Jessica Bardsley is an artist-scholar and experimental filmmaker working across film, writing, and studio art. Her films have screened internationally at CPH:DOX, Visions du Réel, European Media Art Festival, True/False, and on the Criterion Channel. She is…