Most High - Jimmy Page & Robert Plant.

What this video is

Released in March 1998, 'Most High' arrived at a precise cultural inflection point: two foundational Led Zeppelin members presenting entirely new studio material for the first time since the band's dissolution, channeling the dark spiritual ambiguity of late-1990s rock into a music video aesthetic that mirrored the era's industrial-gothic visual language. The video's prison-and-monster iconography, realized through…

Why it matters

Stands as a landmark artifact of late-1990s hard rock video production, demonstrating the genre's capacity for high-concept art-horror visual narratives. The video is significant for bridging classic rock heritage with contemporary industrial-gothic aesthetics, winning the 1999 Grammy for Best…

The director

Italian-Canadian director and photographer born in Pescara, Italy in 1965; raised in Hamilton, Ontario. Studied at the Ontario College of Art and Design, graduating with a photography major. Transitioned from fashion photography to music video direction via…