SOFI TUKKER - Awoo feat. Betta Lemme

What this video is

Released in July 2016 as part of SOFI TUKKER's debut EP 'Soft Animals' on Ultra Music, 'Awoo' featuring Betta Lemme emerged during a pivotal moment in the mid-2010s independent electronic pop landscape, when New York-based acts were fusing Brazilian samba rhythms, tribal house drum programming, and global pop vocal aesthetics into a distinctive sound that thrived on the Soundcloud-to-streaming pipeline. SOFI TUKKER…

Why it matters

'Awoo' is a significant artifact of the mid-2010s tropical-house and global electronic pop crossover, exemplifying the era's synthesis of Brazilian samba-influenced percussion, stuttering tribal house programming, and indie-pop vocal interplay. Its production through Ultra Music and viral spread…

The director

Sam Mason is a multidisciplinary visual artist and filmmaker based in New York, working across animation, live-action, and mixed media. He directed and animated both the 'Drinkee' and 'Awoo' videos for SOFI TUKKER, produced through Walter Pictures. He has…