carobae - I Don't Even Care (Pick Me Up)

What this video is

Released February 18, 2021, during the tail end of pandemic-era isolation that fueled the bedroom pop movement's mainstream crossover. carobae (Caroline Baker), a Nashville-based self-taught producer and songwriter, had already accumulated over 32 million organic streams before this release, operating entirely outside the traditional label system. The track, drawn from 'The Longest Year: Part Two' EP, captures the…

Why it matters

A key document of the 2019–2022 bedroom pop wave on Spotify's discovery infrastructure. carobae's self-produced, emotionally candid approach — landing on Spotify's Fresh Finds cover and accumulating tens of millions of streams without label backing — represents a structurally significant case…

The director

David O'Donohue is a director, cinematographer, and sound department professional. He is known for directing music videos for artists including LANY ('Taking Me Back,' 2018), Chelsea Cutler ('The Lifeboat's Empty!,' 2022), and Charlotte Sands ('get over it'…