Computer Magic (AKA Danz CM) - Clouds

What this video is

Released in 2018 as part of Computer Magic's most personal album to date, 'Clouds' arrives at a moment when self-produced, synth-driven bedroom pop had achieved mainstream critical legitimacy. Danz CM — a fully self-sufficient artist who writes, produces, records, and releases her own music — epitomizes the DIY ethos of the Bandcamp era. Rooted in New Wave, Italo Disco, and retro-futurist sci-fi imagery, the 'Danz'…

Why it matters

The video is a document of 2010s indie synthpop at its most self-reliant — a genre moment in which artists like Computer Magic bridged the gap between lo-fi Tumblr-era bedroom pop and more polished synth-forward production. It illustrates the visual vocabulary of a generation of electronic artists…