Goldfinger Music Video - More Today Than Yesterday

What this video is

Released in November 1998 as a cross-promotional tie-in with the Adam Sandler comedy The Waterboy, this video represents a key artifact of the late-90s Hollywood-MTV industrial pipeline, where soundtrack placements served as primary visibility engines for mid-tier punk and ska acts. Goldfinger, a Los Angeles-based ska-punk band formed in 1994 and central to the third-wave ska revival, used the cover — originally a…

Why it matters

A defining example of third-wave ska-punk's crossover into mainstream pop-comedy film culture. The cover format — a punk band reclaiming a soft-pop 1960s standard — exemplifies the ironic genre-blending that distinguished the Goldfinger/Reel Big Fish/Less Than Jake ska-punk cohort from harder…