Sugar Ray - When It's Over

What this video is

Released May 7, 2001 as the lead single from Sugar Ray's self-titled fourth album (Lava/Atlantic), 'When It's Over' arrived at a pivotal moment in early-2000s pop-rock — after the grunge and post-grunge dominance of the 1990s had given way to a sunnier, radio-friendly power-pop mainstream. Sugar Ray, originating from Orange County, CA, had by this point evolved from their funk-metal roots into one of the definitive…

Why it matters

A landmark example of the early-2000s pop-rock music video as comedic omnibus: the multi-vignette anthology structure, genre-parody segments, and self-aware meta-commentary represent a mature expression of post-MTV-golden-age video grammar. The video is also significant as one of McG's final major…

The director

Born August 9, 1968, Kalamazoo, MI; raised in Newport Beach, CA. BA in Psychology, UC Irvine. Founded G Recordings in 1993. Began career producing and co-writing music for the band that became Sugar Ray before pivoting to music video direction. Accumulated…