Clean Bandit and Mabel - Tick Tock (feat. 24kGoldn)

What this video is

Released on 21 August 2020 during the height of the COVID-19 pandemic, 'Tick Tock' is a document of the creative adaptations forced on the UK pop industry. The video's in-band self-direction and remote filming of 24kGoldn from Los Angeles reflect the logistical realities of lockdown production. The song was written in November 2019 and completed just before the pandemic, making it a pre-lockdown composition…

Why it matters

Represents the apex of UK dance-pop's cross-genre feature collaboration model — merging electronic production, mainstream R&B vocals, and SoundCloud rap into a single commercially engineered track. As the lead single for Clean Bandit's third album CB3, it signals the group's pivot toward…

The director

Jack Patterson is the principal songwriter, producer, and music video director for UK electronic group Clean Bandit, formed in Cambridge in 2008. He met Grace Chatto at Jesus College, University of Cambridge. Clean Bandit won the 2015 Grammy Award for Best…