P!nk - Try

What this video is

Released in October 2012 as the second single from P!nk's sixth studio album 'The Truth About Love,' 'Try' arrived during a period when mainstream pop was increasingly embracing high-concept, physically demanding music video production. The video's Apache dance inspiration — a confrontational, stylized Parisian street form — framed a turbulent relationship through raw physicality rather than conventional pop…

Why it matters

Represents a landmark in early-2010s pop video auteurism: a major-label mainstream release that fully subordinated traditional performance footage and CGI spectacle to physical-theatre choreography and restrained cinematography. The Apache dance framework gave the video a distinct art-world…

The director

Italian-Canadian director, photographer, and screenwriter born 1965 in Pescara, Italy; raised in Hamilton, Ontario. Studied painting and illustration at Ontario College of Art & Design, graduating with a photography major. Began as a fashion photographer…