Strangelove ⧸ ＂ Beautiful Alone ＂ Video Clip - Strangelove ⧸ ＂ Beautiful Alone ＂ Video Clip

What this video is

Beautiful Alone was released in 1996 as the second single from Strangelove's second album Love and Other Demons, on Food Records — the label also home to Blur, situating Strangelove at the commercial edge of the Britpop movement while occupying its darker, more artistically uncompromising flank. Bristol's Strangelove were described as the dark side of the 90s Britpop revival, with Radiohead citing them as an early…

Why it matters

Represents the darker, emotionally confessional strand of mid-90s British indie rock in video form — distinct from the lad-culture buoyancy of mainstream Britpop. The video's high-contrast, theatrically-lit performance aesthetic and fast-cut editing grammar document a production mode common to…

The director

UK-based music video director and fine artist. Holds a BA (Hons) Fine Art from Middlesex University and an MA Fine Art from Central St Martins School of Art and Design (2004). Active as a pop video film director from 1990–1998, with credits including Blur…