Rich Dunk - High School

What this video is

Released October 24, 2019, 'High School' arrived during DaBaby's commercial peak — weeks after his album KIRK debuted at number one on the Billboard 200 — and functioned as a high-profile spotlight on his Charlotte protégé Rich Dunk. The video's skit-style format tapped into a comedic visual tradition popularized in Southern rap while grounding the narrative in street-credibility themes ('how you a gangster but…

Why it matters

A key artifact of the 2019 Charlotte, NC rap explosion, 'High School' documents the Billion Dollar Baby Entertainment label's strategy of elevating roster artists through comedic, narrative-driven videos anchored by the star power of DaBaby at his commercial apex. The skit format and…

The director

The Fly Family is a music video directing entity credited on Rich Dunk's 'High School' (2019), produced under Billion Dollar Baby Entertainment. Beyond this video credit, no additional verifiable biographical or career details are publicly documented in…