Beck - Hell Yes

What this video is

Released as the third and final single from Beck's 2005 album Guero — itself a collaboration with The Dust Brothers — 'Hell Yes' arrived at a moment when alt-rock artists were actively interrogating consumer culture, reality television, and technological disposability. The video's deployment of Sony's QRIO robots as dancing protagonists was a culturally prescient gesture, arriving at the precise inflection point…

Why it matters

A landmark artifact of mid-2000s concept video filmmaking, 'Hell Yes' exemplifies the era's appetite for technology-as-spectacle and the blurring of hip-hop, funk, and alt-rock visual languages. Its use of real-world robotics as choreographic performers prefigured later music video and advertising…

The director

British director and screenwriter born 4 March 1972 in Epping, Essex. Co-founded production company Hammer & Tongs with producer Nick Goldsmith, directing award-winning music videos for Blur ('Coffee & TV'), Fatboy Slim ('Right Here, Right Now'), R.E.M.…