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Medina - "Boring" - Official video (:labelmade: records 2012)

2012 · Post-Recession Scandinavian Electropop Crossover (2012) · music video
Medina - "Boring" - Official video (:labelmade: records 2012) music video
2012Post-Recession Scandinavian Electropop Crossover (2012)Scandinavian Electropop / Nordic Dance-Pop European Crossover 2010–2013

What this video is

Released in late 2012 as a promotional single for Medina's second English-language album 'Forever' (EMI), 'Boring' represents the Danish electropop artist's sustained effort to consolidate a European crossover fanbase beyond Scandinavia. Medina, born Andrea Fuentealba Valbak, had already achieved major domestic success — including six Danish Music Awards in 2010 — through her partnership with The Providers, the…

Why it matters

The video is a document of the Danish electropop crossover wave of 2009–2013, exemplified by Medina's trajectory from domestic chart-topper to EMI-backed international act. It reflects the production identity of The Providers, whose pop/electronic songwriting and production approach defined the…

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