Pusha T, Nigo - Hear Me Clearly

What this video is

Released March 30, 2022, 'Hear Me Clearly' sits at the intersection of two concurrent cultural moments: Pusha T's mounting solo resurgence leading into It's Almost Dry, and Nigo's high-profile return to music after nearly two decades — his first album coinciding with his debut as artistic director for KENZO at Paris Fashion Week. The track appeared on both Nigo's I Know NIGO (March 25, 2022) and Pusha T's It's…

Why it matters

A landmark 2022 intersection of prestige coke rap and Japanese streetwear hip-hop. The video distills the Pusha T visual formula — dark, menacing, New York realism — through the AWGE directorial lens of Hidji World, whose fast-cut style and tungsten-soaked palettes defined a generation of New York…

The director

New York-based multidisciplinary visual artist and music video director operating under the moniker Hidji World (also credited as Hidji Films). A core member of A$AP Rocky's creative agency AWGE, he has directed videos for A$AP Rocky, Metro Boomin & Future,…