Memoryhouse - The Kids Were Wrong

What this video is

Released February 28, 2012 alongside Memoryhouse's debut full-length 'The Slideshow Effect' on Sub Pop Records, 'The Kids Were Wrong' arrived at the height of chillwave and dream pop's cultural moment — a period defined by hazy, nostalgia-saturated music and visuals proliferating through Tumblr, Pitchfork, and the broader indie blogosphere. The Canadian duo, formed in Guelph, Ontario in 2009 by Denise Nouvion and…

Why it matters

A landmark artifact of early-2010s Sub Pop dream pop and chillwave, the video exemplifies how indie artists of the era leveraged trusted music photographers as video directors to produce visually coherent, lo-fi-luxe aesthetics on modest budgets. Brackbill's photographer's eye translates directly…

The director

Shawn Brackbill is a photographer and director based in Brooklyn and Kansas City. His photography work has been published in Dazed and Confused, Mojo, XLR8R, Anthem, and Rolling Stone. He has worked extensively with Sub Pop Records and Matador Records as a…