HANSON - Penny & Me ｜ Official Music Video

What this video is

Released February 23, 2004, 'Penny & Me' was the lead single from Hanson's *Underneath* — their first album on self-owned 3CG Records after departing Mercury Records. The release marked a pivotal moment in early-2000s independent music distribution, with the album debuting at #1 on Billboard's Top Independent Albums chart. The video's road-trip narrative and sun-drenched visual aesthetic aligned with a broader…

Why it matters

Represents a transitional moment in early-2000s pop-rock, bridging the post-teen-pop identity crisis of late-1990s artists with the emerging indie-mainstream crossover sound. As Hanson's first independently released single, the video and song helped legitimize self-distribution models for…

The director

Born 1970 in Los Angeles, CA; studied film at Hampshire College, Amherst, MA. Became the youngest director signed to Satellite Films (Propaganda division) at age 21, directing 250+ music videos. Earned 30+ #1 videos on MTV; won MTV Video Music Award Video of…