corook - bad friend (music video)

What this video is

Released January 14, 2022, 'bad friend' was corook's second single, following debut 'sims' in late 2021, and preceded the April 2022 debut EP achoo! on Atlantic Records. The song and video speak directly to a generational anxiety around drifting friendships, digital disconnection, and queer identity — themes resonant with a Gen Z audience navigating post-college social fragmentation. Corook, the artistic moniker of…

Why it matters

The video is an early document of the early-2020s confessional alt-pop video tradition, which married low-budget theatrical production with deeply personal songwriting. Corook's work helped define a queer indie-pop niche on Atlantic Records that would feed into the broader TikTok-driven alt-pop…