Cloud Nothings ＂Fall In＂ - Cloud Nothings ＂Fall In＂

What this video is

Released in October 2012 as a companion to 'Attack on Memory' — Cloud Nothings' critically acclaimed Steve Albini-recorded breakthrough — the 'Fall In' video arrived at a pivotal moment for indie rock's mainstream critical crossover. The album received a Pitchfork 'Best New Music' designation (8.6) and landed on numerous year-end lists, giving the video cultural weight beyond a typical single release. Manning's…

Why it matters

Represents a key artifact of early-2010s indie rock's visual identity: lo-fi punk energy repackaged through cinematic nostalgia. The Busby Berkeley homage is a documented and intentional directorial choice, situating the video within a tradition of rock-meets-classic-Hollywood pastiche.…

The director

John Ryan Manning is a New York-based director, cinematographer, and editor. He studied at Bowling Green State University and built his career across music videos and digital journalism, serving as Video Director/Cinematographer/Editor at The Verge and Video…