Gossip - Move in the Right Direction

What this video is

Released May 23, 2012 as the second single from Gossip's fifth studio album A Joyful Noise — a record that marked a deliberate pivot toward mainstream dance-pop, co-written with Xenomania's Brian Higgins. The video reflects the early-2010s trend of stark, high-concept minimalist studio productions as a counterpoint to the maximalist CGI of the preceding decade. Gossip, an American indie rock trio formed in Arkansas…

Why it matters

Represents a pivotal moment in the post-punk revival's absorption into European-oriented indie dance-pop. The meta-typographic visual language — using lyric and structural text as set design — anticipates the lyric-video genre's migration from YouTube workaround to bona fide creative format, while…

The director

Price James is a comedy director and scriptwriter based between Los Angeles and London. He studied at Central St Martins before cutting his directorial teeth at Ridley Scott Associates, where he spent approximately a decade directing commercials and music…