Brooklyn Bounce - Bring It Back

What this video is

Released in 2002 at the height of German Eurodance's commercial dominance, 'Bring It Back' by Brooklyn Bounce — the studio alias of Hamburg producers Matthias Menck and Dennis Bohn under Mental Madness Productions — exemplifies the Sony Epic Dance Division's high-production export formula. The track sits within a lineage of hard dance singles built for European club charts, following a trajectory established by the…

Why it matters

A canonical entry in early-2000s German hard Eurodance production, representing the Sony/Epic Dance Division's premium music video output for the genre. The rapid editing pace (avg 1.58s shot length) and warm high-contrast visual language set a stylistic template widely echoed in contemporaneous…

The director

Carsten Gutschmidt (b. 1975, Aschersleben, Germany): Berlin-based director who entered film as an apprentice lighting technician on Tom Tykwer's 'Run Lola Run'; directed his first music video in 1998 and has since helmed 100+ music videos and commercials…