Whigfield - Givin' All My Love

What this video is

Released on 19 March 1998 as the final single from Whigfield II, 'Givin' All My Love' represents the tail end of the mid-90s Eurodance phenomenon that had made Whigfield a pan-European household name following 'Saturday Night' (1994). By 1998, the Eurodance market was contracting under pressure from UK garage, trance, and mainstream pop-rock. The video's Italian production origin reflects the dominant role of…

Why it matters

As the closing single from Whigfield's second album, this video is a primary document of late-cycle Italodance/Eurodance aesthetics — high-energy choreography, studio-bound performance format, and warm Mediterranean visual palette — capturing the genre at its commercial and creative endpoint…

The director

Mauro Salesi is an Italian commercial and music video director. A graduate of the University of Letters and Journalism in Pavia, he began his screen career as an editor in 1985 before transitioning to directing. He is listed on IMDb and maintains a…