Deep Blue Something - Breakfast At Tiffany's

What this video is

Released in 1995 and charting into early 1996, 'Breakfast at Tiffany's' represents the mid-decade apex of MTV's alternative rock mainstreaming — when Interscope Records was aggressively promoting college-radio acts into Top 5 Billboard territory. The song, written by Todd Pipes and inspired by Audrey Hepburn's filmography, fuses 90s slacker-relationship lyricism with a Golden Age Hollywood cultural reference,…

Why it matters

A defining artifact of the mid-90s post-grunge alt-pop crossover, the video demonstrates how major labels packaged regional indie acts (Denton, Texas) within high-concept NYC-shot visuals to achieve global commercial reach. Kalvert's rapid intercutting and location realism set a template for the…

The director

Scott Kalvert (August 15, 1964 – March 5, 2014) was an American director born in New York City who graduated from Emerson College with a film degree in 1985. He rose to prominence directing music videos for artists including DJ Jazzy Jeff & The Fresh Prince,…