The Wallflowers - The Difference

What this video is

The Difference was released in 1997 as the third single from Bringing Down the Horse, the Wallflowers' commercial breakthrough on Interscope Records. Produced by T-Bone Burnett, the album represented a roots-inflected, organically grounded counterpoint to both grunge's dying wave and the ascending pop-punk movement. The music video's theater-stage performance format — warm-lit, crowd-energized, and rapidly edited —…

Why it matters

Represents a key artifact of the mid-90s roots rock crossover moment, when Americana-influenced alternative rock achieved mainstream radio saturation. The video's performance-documentary aesthetic aligns with the era's valorization of live authenticity, distinguishing the Wallflowers from more…

The director

Ken Fox is a director and cinematographer active in music videos and commercials across the 1990s and 2000s. Known credits include Collective Soul: Shine (1994) and The Wallflowers: One Headlight (1996). He has directed award-winning commercial campaigns for…