French Montana - Mopstick ft. Kodak Black

What this video is

Released April 27, 2022, as part of the extended promotional campaign for French Montana's fourth studio album 'They Got Amnesia' (Epic/Bad Boy, November 2021), 'Mopstick' represents a deliberate geographic pivot — a New York-rooted rapper traveling to Pompano Beach, Florida to shoot on Kodak Black's home terrain. This North-South artistic convergence reflects a broader 2021–2022 trend of coastal rap scenes…

Why it matters

Represents the early 2020s evolution of the street rap music video: big-budget location production replacing studio sets, geographic authenticity as artistic statement, and high-pace editing grammar inherited from drill aesthetics applied to mainstream Atlantic/Epic rap releases. The Florida rap…

The director

Rook is a music video director whose credited works span hip-hop and pop. Known projects include French Montana feat. Kodak Black 'Mopstick' (2022), Meg Donnelly 'Smile' (2018), and 1900Rugrat feat. Kodak Black 'One Take Freestyle (Remix)' (2025), indicating…