The Kid LAROI - Diva ft. Lil Tecca

What this video is

Released January 31, 2020, 'Diva' arrived at a pivotal inflection point for both artists: The Kid LAROI was a 16-year-old Australian rapper making his major-label debut push on Columbia Records, and Lil Tecca was a 17-year-old American rapper riding the momentum of 'Ransom.' Their collaboration — produced by Dez Wright, known for work with Trippie Redd, Lil Skies, and Lil Wayne — embodied the cross-continental,…

Why it matters

A key artifact of the 2019–2021 teen rap wave, 'Diva' documents the moment when SoundCloud-era aesthetics — melodic flows, trap production, fast-edit Lyrical Lemonade visuals — fully absorbed into the major label system. It is an early indicator of The Kid LAROI's trajectory toward global pop-rap…

The director

Cole Bennett (born May 14, 1996, Plano, Illinois) is an American music video director and founder of the multimedia company Lyrical Lemonade, launched as a blog in 2013. Self-taught via online resources, he dropped out of DePaul University to pursue…