Lil Tecca - Out Of Luck

What this video is

Released August 30, 2019, 'Out of Luck' arrived at the apex of Lil Tecca's breakout moment, weeks after 'Ransom' peaked at #4 on the Billboard Hot 100 and amassed over a billion Spotify streams. The video encapsulates the 2019 teen rap moment: a Queens-bred artist barely 17 years old, rapping about the disorienting social costs of sudden fame, rendered through Cole Bennett's Lyrical Lemonade lens—which had itself…

Why it matters

Represents the commercial and visual maturation of melodic trap, where SoundCloud's lo-fi aesthetics were translated into high-production Lyrical Lemonade videos without sacrificing intimacy. Bennett's animation-overlay signature, applied here, became a defining genre visual grammar for late-2010s…

The director

Cole Michael Bennett (b. May 14, 1996, Plano, IL) is an American music video director and founder of Lyrical Lemonade, originally launched as a high school blog in 2013. He dropped out of DePaul University to pursue video production full-time. Known for his…