Anja Kotar - Kids

What this video is

Released February 2019 at the peak of millennial/Gen-Z reckoning with social media's psychological toll, 'Kids' participates in a wave of pop culture critique — from Black Mirror to Billie Eilish's early work — that interrogated platform-driven identity performance. Kotar, a Slovenian-Californian artist embedded in Silicon Valley's cultural geography, brings an insider-outsider perspective to the commentary. The…

Why it matters

Represents the 2019 strand of thoughtful indie-pop in which young female singer-songwriters used sleek, low-budget concept videos to compete aesthetically with major-label productions. The song's juxtaposition of upbeat instrumentation against critical lyrics about social media is a defining…

The director

Jani Ugrin is a Slovenia-based photographer and videographer specializing in portraits, live music, and events. He served as Anja Kotar's longstanding creative partner across multiple music video projects, collaborating on her visual identity from her…