Fall Out Boy - Irresistible ft. Demi Lovato

What this video is

Released January 5, 2016, this video sits at the intersection of mid-2010s pop-punk's mainstream commercial peak and a wave of early-2000s nostalgia that was then cresting across pop culture. Fall Out Boy had completed one of rock's most successful commercial comebacks following their 2013 return from hiatus, anchored by the album American Beauty/American Psycho (2015). The Demi Lovato remix cross-pollinated the…

Why it matters

This video is a landmark artifact of mid-2010s pop-punk/rock's mainstream crossover moment, documenting the genre's commercial repositioning through high-concept nostalgic spectacle. Its deliberate homage to Y2K pop video aesthetics — directed by the original creator — demonstrates how 2010s rock…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American film and music video director with over 150 credits since the 1980s. Inspired by David Bowie's 'Ashes to Ashes,' he built his reputation directing arena-rock acts including Bon Jovi,…