RITA CHIARELLI - THIS IS MY LIFE

What this video is

Released in April 1992 alongside the album Road Rockets (Stony Plain Rights Management), this video situates Rita Chiarelli within the Canadian blues and roots revival that ran parallel to the grunge explosion. Canadian specialty broadcaster MuchMusic provided crucial domestic exposure for blues and roots artists largely overlooked by US mainstream networks. The video's production through The Revolver Film Co.…

Why it matters

Representative artifact of early-90s Canadian blues music video production. Documents Floria Sigismondi's pre-breakthrough directorial period before her internationally recognized hyper-surreal aesthetic fully emerged. Captures the aesthetic conventions of blues music video during a transitional…

The director

Italian-Canadian director and photographer (born 1965, Pescara, Italy), raised in Hamilton, Ontario. Studied painting and illustration at the Ontario College of Art, graduating with a photography major. Transitioned from fashion photography to music video…