Madalen Duke - Talking To Myself

What this video is

Released November 6, 2020, during the height of the COVID-19 pandemic, 'Talking to Myself' arrived as the title track of Madalen Duke's debut EP — a release strategically positioned around sync licensing, with companion tracks placed in Netflix's The Old Guard and on HBO, Showtime, The CW, and FOX. Duke, a Calgary-born, Vancouver-based artist who relocated to Los Angeles to pursue her career, used the EP to…

Why it matters

The video represents a key artifact in the 2020 wave of Canadian independent dark alt-pop, a moment when streaming-native artists increasingly used sync-ready sonic and visual identities to bypass traditional label gatekeeping. Duke's debut EP, which accrued over 20 million streams across DSPs,…