Kelly Kiara - Tornado

What this video is

Released August 9, 2019, 'Tornado' served as Kelly Kiara's debut solo single, arriving at a moment when London's independent female R&B and hip-hop artists were gaining significant traction through social media and streaming platforms. Kiara had already built a viral profile through her reimagined cover of Justin Bieber's 'Love Yourself,' which accumulated tens of millions of views and led to a Universal Music…

Why it matters

'Tornado' is a landmark debut artefact of the late-2010s UK independent female R&B/hip-hop crossover. Its GTA-integrated visual concept is an early and distinctive example of gaming-culture aesthetics being fully embedded into British music video language, pre-dating the mainstream normalisation…

The director

Ray Fiasco is a South London-based multi-disciplinary creative working as a music video director, photographer, and fine artist. He studied photography briefly at Brighton before moving to London to build industry connections. He has directed videos for…