Qveen Herby - Farewell

What this video is

Released in September 2020 during the height of the COVID-19 pandemic, 'Farewell' represents a moment when independent artists leaned heavily into self-produced, intimate video production. The song and video thematize personal reinvention and shedding a former identity — a resonant narrative both for Qveen Herby's own Karmin-to-solo-artist evolution and for a global audience navigating upheaval. As the fourth…

Why it matters

The video is a document of the 2020 independent female rap/pop-rap space, where artists maintained full creative control across songwriting, production, and visual output. The rapid editing pace and warm, intimate aesthetic reflect a genre moment where hip-hop visual grammar merged with…

The director

Nick Noonan is a musician, producer, and filmmaker known for his long-term collaborative work with Amy Noonan (Qveen Herby). He was formerly one half of the pop duo Karmin before the project rebranded. He has directed and produced multiple music videos…