Iggy Azalea - F＊ck It Up ft. Kash Doll

What this video is

Released on July 19, 2019 simultaneously with Iggy Azalea's second studio album In My Defense, this video marks a pivotal moment in Azalea's career as an independent artist operating outside major label infrastructure following her 2018 departure from Island Records. The video engages the late-2010s trend of female rap empowerment aesthetics, pairing Australian rapper Iggy Azalea with Detroit rapper Kash Doll for a…

Why it matters

Represents the 2019 female hip-hop collaborative single format, blending theatrical music video storytelling with empowerment messaging. The Romy-and-Michele parody framework situates the video within a lineage of 1990s pop culture nostalgia mining that became commercially prevalent in late-2010s…

The director

Colin Tilley (born June 27, 1988, Berkeley, California) is a Grammy-nominated American music video director, commercial director, and filmmaker. A self-taught director, he began his career at age 19 and has since directed more than 300 music videos. He is…