Iggy Azalea - Started

What this video is

Released May 3, 2019, 'Started' arrived during Iggy Azalea's concerted comeback attempt following years of label turbulence, the shelving of her Digital Distortion LP, and significant public controversy. As the second single from her independently released second studio album In My Defense (Bad Dreams/Empire), the video represents a strategic pivot toward self-aware camp humor and LGBTQ+ cultural alignment. The…

Why it matters

Significant as a document of late-2010s hip-hop video production embracing theatrical narrative structure over performance-only formats, and for its mainstream deployment of drag aesthetics as comedic and fashion-forward tools within a rap visual context. The video demonstrates how independent…

The director

Colin Tilley (born June 27, 1988) is a Grammy-nominated American music video director, commercial director, and filmmaker based in Los Angeles. A self-taught Bay Area native, he began directing at age 19. He has directed over 300 music videos for artists…