Allie X - All the Rage

What this video is

Released August 29, 2016, at a watershed moment for queer visibility in pop music video culture, 'All the Rage' is a standalone single by Canadian artist Allie X that deploys drag performance as a central creative pillar rather than a novelty element. The video's coastal road-trip format merges liberation narrative with sun-saturated visual grammar, channeling a distinctly West Coast American iconography. Songfacts…

Why it matters

As an electropop/dance-pop/synthpop artifact, this video exemplifies the mid-2010s aesthetic of art-pop artists leveraging queer iconography and high-theatricality performance to amplify genre identity. The rapid editing pace (1.76s avg shot length) mirrors the kinetic urgency of the track's…

The director

Jungle George is a director and editor whose verified credits include Allie X: All the Rage (2016), Allie X: Bitch (2014), the Bishop Briggs video River (2016), and the Netflix film Sierra Burgess Is a Loser (2018). Maluko Haus is co-credited as director on…