Broken Social Scene - Fire Eye'd Boy

What this video is

Released during the peak commercial and critical moment of the Toronto indie collective scene, 'Fire Eye'd Boy' appeared as a 2006 single drawn from the self-titled 2005 album that won the Juno Award for Alternative Album of the Year and was shortlisted for the inaugural Polaris Music Prize. The video's comedic register — deploying a sports-training parody structure and a celebrity cameo from Canadian rock…

Why it matters

Represents a key artifact of the mid-2000s Toronto indie collective movement's visual language — rejecting glossy production in favor of self-aware, comedic, ensemble-driven video-making. The co-direction by band member Kevin Drew and longtime collaborator George Vale (as Experimental Parachute…

The director

Kevin Drew is the co-founder and core songwriter of Broken Social Scene, formed in Toronto in 1999 with Brendan Canning. George Vale is a Canadian music video director who operated under the alias 'Experimental Parachute Moment' for Arts & Crafts-affiliated…