Broken Social Scene - Forced To Love

What this video is

Released in August 2010 as a single from Forgiveness Rock Record (Arts and Crafts, 2010), this video arrived at a pivotal intersection of Canadian indie rock's international ascendancy and the early popularisation of structured-light 3D scanning as a creative tool outside scientific or industrial contexts. Broken Social Scene — a Toronto-based collective that could number up to nineteen members — embodied a…

Why it matters

Represents a key artefact of Canadian art-indie's technological experimentalism in the late 2000s/early 2010s — demonstrating how labels like Arts and Crafts enabled mid-tier indie acts to commission genuinely innovative, technique-forward music videos. The 3D scan methodology anticipates later…

The director

MAKAPOON is the collaborative directing alias of Adam Makarenko and Alan Poon, both Canadian filmmakers based in Toronto. Alan Poon (CSC) is a cinematographer, director, and animator who studied at Ryerson University and has since built a career spanning…