Darius Rucker - Don't Think I Don't Think About It

What this video is

Released May 27, 2008, 'Don't Think I Don't Think About It' was Darius Rucker's debut country single under Capitol Records Nashville, marking one of the most significant genre crossovers in modern country music history. The single debuted at #51 on Hot Country Songs and climbed to #1 by October 2008, making Rucker the first solo African-American artist to top the country charts since Charley Pride's 'Night Games'…

Why it matters

A watershed moment in country music's racial history, this video accompanied the first #1 country single by a Black solo artist since 1983. It visually codified Rucker's country legitimacy through Southern pastoral aesthetics and emotionally grounded narrative realism, helping reframe mainstream…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American director who has helmed over 150 music videos since the 1980s. A UC Santa Barbara alumnus, he was inspired by David Bowie's 'Ashes to Ashes.' His portfolio spans Metallica, Bon Jovi,…