Darius Rucker - It Won't Be Like This For Long

What this video is

Released in February 2009, this video arrived at the peak of Darius Rucker's remarkable reinvention as a country artist — himself formerly the frontman of Hootie & the Blowfish — at a moment when Nashville was absorbing significant crossover talent from rock and adult contemporary. The song, co-written by Rucker with Chris DuBois and Ashley Gorley, distills a universal parenthood narrative across the arc of a…

Why it matters

A defining artifact of the late-2000s country ballad form, this video exemplifies the narrative life-stages structure that became a commercial template in Nashville. Its moderate-paced, realist visual grammar — warm, domestic, elliptical — contrasts with the high-gloss performance-driven videos…

The director

Wayne Isham (born December 2, 1958, Vinita, Oklahoma) is an American music video and film director with over 150 major-artist credits since the 1980s. Inspired by David Bowie's 'Ashes to Ashes' while attending UC Santa Barbara, he built his reputation…