Mass Gothic - Every Night You've Got To Save Me

What this video is

Released January 13, 2016 as the lead single from Mass Gothic's self-titled Sub Pop debut (February 5, 2016), this video captures Noel Heroux's post-Hooray For Earth artistic rebirth. Recorded at home on a four-track during winter 2014-2015, the album represented a return to unconstrained creativity after years of band-driven compromise. The video's Manhattan location shooting reflects the project's NYC-rooted…

Why it matters

Represents the doo-wop-inflected strain of 2010s indie pop, bridging the home-recording lo-fi revival with Sub Pop's broader indie canon. The video's documentary approach is emblematic of low-budget but artistically intentional music video production of the mid-2010s, prioritizing authenticity and…

The director

Addison Post is a director, editor, and producer operating under Loroto Productions, specializing in documentary and commercial video work. IMDB credits include Without Coal (2018), Colleen Green: TV (2015), and Mothermary: Resurrection (2020). Post directed…