Mass Gothic - Nice Night

What this video is

Released in July 2016 to support the February 2016 self-titled debut album on Sub Pop Records, 'Nice Night' arrives at a moment when stripped-back, single-take performance videos were gaining renewed currency as a counter-reaction to over-produced, effects-heavy mainstream visuals. The choice of a white void setting and zero-cut structure positions the video squarely within an indie tradition that prizes emotional…

Why it matters

Represents the mid-2010s Sub Pop aesthetic of confessional indie rock paired with formally austere visuals. The single-take, white-backdrop performance video functions as a genre document of how post-shoegaze and art-rock acts communicated vulnerability and anti-commercial values in the streaming…

The director

Addison Post is a music video director with a documented working relationship with Mass Gothic and Sub Pop Records. Post directed at least two videos for the band: 'Every Night You've Got To Save Me' and 'Nice Night,' both released in 2016 in support of the…